MAY 2026
Collaboration: The Gstaad Guy becomes the first social media personality to co-create a car with a luxury automotive brand, designing the Bentley Bentayga EWB Chalet Edition with Mulliner as the ultimate chalet on wheels. Limited to 25 units worldwide.
Dual digital cover moment: The Gstaad Guy covers TMRW Magazine, exploring his philosophy of luxury through the lens of Constance and Colton.
Fireside chat: The Gstaad Guy speaks at the University of Oxford, exploring how a fictional character became a creator-led brand.
FEBRUARY 2026
Panel: The Gstaad Guy speaks at the World Governments Summit on the evolution of modern leadership, defined by trust, clarity, attentive listening, and the delivery of hope.
Poubel x Cipriani: An exclusive collection of charms created for Casa Cipriani members in New York and Milan, uniting two icons of modern luxury.
DECEMBER 2025
Poubel introduces gold charms and becomes the first jewellery brand to create Whoop-compatible charms, merging playful & expressive luxury with performance technology for the first time.
Making history: The Gstaad Guy becomes the first content creator to collaborate with Bombardier on the launch of their all-new Global 8000 aircraft.
NOVEMBER 2025
OCTOBER 2025
SEPTEMBER 2025
Triple cover moment: The Gstaad Guy appears on the covers of Numรฉro Switzerland, Gentlemanโs Journal, and YUNG, solidifying editorial presence across continents and demographics.
AUGUST 2025
Press: Featured on an episode of Detour, part of The Sunday Times Style, The Gstaad Guy shares an insiderโs perspective on Gstaad.
JULY 2025
JUNE 2025
A homecoming: The Gstaad Guy graces the cover of โAnzeiger von Saanenโ, Gstaad's local newspaper.
MAY 2025
The Gstaad Guy Podcast launches: With The Gstaad Guy out of character, the unscripted, guest-driven show dives deep into the journeys behind extraordinary success and mastery, unveiling the inspiring, unique, and often untold stories on the path to greatness.
MARCH 2025
FEBRUARY 2025
JANUARY 2025
Breaking Character: The Gstaad Guy breaks character on Impaulsive, Logan Paulโs podcast, for the first time โ revealing the strategy, discipline, and vision behind the satire.
2025
DECEMBER 2024
NOVEMBER 2024
Milestone: The Gstaad Guy reaches 1 million followers.
SEPTEMBER 2024
AUGUST 2024
Press: Poubel is featured in The Financial Timesโ How To Spend It, immediately establishing credibility in the playful-luxury jewellery space.
JUNE 2024
MARCH 2024
Virality: First Gstaad Guy video to surpass 10 million views.
DECEMBER 2023
Case Study: McKinsey & Co and Business of Fashionโs State of Fashion Report dedicates a case study to The Gstaad Guy, analysing the characterโs impact on luxury marketing and the rise of โquiet luxuryโ storytelling.
SEPTEMBER 2023
Breaking Barriers: The Gstaad Guy becomes the first male content creator to partner with Audemars Piguet, the watchmaker's watchmaker.
AUGUST 2023
MARCH 2023
OCTOBER 2022
JULY 2022
JUNE 2022
Milestone: the first video to surpass 1 million views.
MAY 2022
DECEMBER 2021
NOVEMBER 2021
OCTOBER 2021
NOVEMBER 2020
Breaking New Ground: The Gstaad Guy becomes the first content creator to collaborate with Loro Piana, launching a limited-edition shoe collection, with five variations, that sells out within hours. A new paradigm for luxury brand partnerships is established.
FEBRUARY 2020
JANUARY 2020
DECEMBER 2019
OCTOBER 2019
SEPTEMBER 2019
AUGUST 2019
JANUARY 2019
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