MAY 2026
Collaboration: The Gstaad Guy becomes the first social media personality to co-create a car with a luxury automotive brand, designing the Bentley Bentayga EWB Chalet Edition with Mulliner as the ultimate chalet on wheels. Limited to 25 units worldwide.
Dual digital cover moment: The Gstaad Guy covers TMRW Magazine, exploring his philosophy of luxury through the lens of Constance and Colton.
Fireside chat: The Gstaad Guy speaks at the University of Oxford, exploring how a fictional character became a creator-led brand.
February 2026
Panel: The Gstaad Guy speaks at the World Governments Summit on the evolution of modern leadership, defined by trust, clarity, attentive listening, and the delivery of hope.
Poubel x Cipriani: An exclusive collection of charms created for Casa Cipriani members in New York and Milan, uniting two icons of modern luxury.
DECEMBER 2025
Poubel introduces gold charms and becomes the first jewelry brand to create Whoop-compatible charms, merging playful & expressive luxury with performance technology for the first time.
Making history: The Gstaad Guy becomes the first content creator to collaborate with Bombardier on the launch of their all-new Global 8000 aircraft.
NOVEMBER 2025
OCTOBER 2025
SEPTEMBER 2025
Triple cover moment: The Gstaad Guy appears on the covers of Numéro Switzerland, Gentlemen's Journal, and YUNG, solidifying editorial presence across continents and demographics.
AUGUST 2025
Press: Featured on an episode of Detour, part of The Sunday Times Style, The Gstaad Guy shares an insider’s perspective on Gstaad.
July 2025
JUNE 2025
A homecoming: The Gstaad Guy graces the cover of “Anzeiger von Saanen”, Gstaad's local newspaper.
MAY 2025
The Gstaad Guy Podcast launches: With The Gstaad Guy out of character, the unscripted, guest-driven show dives deep into the journeys behind extraordinary success and mastery, unveiling the inspiring, unique, and often untold stories on the path to greatness.
MARCH 2025
FEBRUARY 2025
JANUARY 2025
Breaking Character: The Gstaad Guy breaks character on Impaulsive, Logan Paul’s podcast, for the first time - revealing the strategy, discipline, and vision behind the satire.
2025
DECEMBER 2024
NOVEMBER 2024
Milestone: The Gstaad Guy reaches 1 million followers.
SEPTEMBER 2024
AUGUST 2024
Press: Poubel is featured in The Financial Times' How To Spend It, immediately establishing credibility in the playful-luxury jewelry space.
JUNE 2024
MARCH 2024
Virality: First Gstaad Guy video to surpass 10 million views.
DECEMBER 2023
Case Study: McKinsey & Co and Business of Fashion's State of Fashion Report dedicates a case study to The Gstaad Guy, analyzing the character's impact on luxury marketing and the rise of "quiet luxury" storytelling.
SEPTEMBER 2023
Breaking Barriers: The Gstaad Guy becomes the first male content creator to partner with Audemars Piguet, the watchmaker's watchmaker.
AUGUST 2023
MARCH 2023
OCTOBER 2022
JULY 2022
JUNE 2022
Milestone: the first video to surpass 1 million views.
MAY 2022
DECEMBER 2021
NOVEMBER 2021
OCTOBER 2021
November 2020
Breaking New Ground: The Gstaad Guy becomes the first content creator to collaborate with Loro Piana, launching a limited-edition shoe collection, with five variations, that sells out within hours. A new paradigm for luxury brand partnerships is established.
FEBRUARY 2020
JANUARY 2020
December 2019
OCTOBER 2019
SEPTEMBER 2019
AUGUST 2019
JANUARY 2019
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 14.615 0 L 5.385 0 C 3.957 0.002 2.588 0.569 1.579 1.579 C 0.569 2.588 0.002 3.957 0 5.385 L 0 14.615 C 0.002 16.043 0.569 17.412 1.579 18.421 C 2.588 19.431 3.957 19.999 5.385 20 L 14.615 20 C 16.043 19.999 17.412 19.431 18.421 18.421 C 19.431 17.412 19.999 16.043 20 14.615 L 20 5.385 C 19.999 3.957 19.431 2.588 18.421 1.579 C 17.412 0.569 16.043 0.002 14.615 0 Z M 10 14.615 C 9.087 14.615 8.195 14.345 7.436 13.838 C 6.677 13.33 6.085 12.61 5.736 11.766 C 5.387 10.923 5.295 9.995 5.473 9.1 C 5.651 8.204 6.091 7.382 6.736 6.736 C 7.382 6.091 8.204 5.651 9.1 5.473 C 9.995 5.295 10.923 5.387 11.766 5.736 C 12.61 6.085 13.33 6.677 13.838 7.436 C 14.345 8.195 14.615 9.087 14.615 10 C 14.614 11.224 14.127 12.397 13.262 13.262 C 12.397 14.127 11.224 14.614 10 14.615 Z M 15.769 5.385 C 15.541 5.385 15.318 5.317 15.128 5.19 C 14.938 5.063 14.791 4.883 14.703 4.672 C 14.616 4.461 14.593 4.229 14.638 4.006 C 14.682 3.782 14.792 3.576 14.953 3.415 C 15.115 3.254 15.32 3.144 15.544 3.099 C 15.768 3.055 16 3.077 16.211 3.165 C 16.422 3.252 16.602 3.4 16.729 3.59 C 16.855 3.779 16.923 4.003 16.923 4.231 C 16.923 4.537 16.801 4.83 16.585 5.047 C 16.369 5.263 16.075 5.385 15.769 5.385 Z M 13.077 10 C 13.077 10.609 12.896 11.203 12.558 11.709 C 12.22 12.215 11.74 12.61 11.177 12.843 C 10.615 13.076 9.997 13.136 9.4 13.018 C 8.803 12.899 8.255 12.606 7.824 12.176 C 7.394 11.745 7.101 11.197 6.982 10.6 C 6.863 10.003 6.924 9.385 7.157 8.823 C 7.39 8.26 7.785 7.78 8.291 7.442 C 8.797 7.104 9.391 6.923 10 6.923 C 10.816 6.923 11.599 7.247 12.176 7.824 C 12.753 8.401 13.077 9.184 13.077 10 Z" fill="rgb(255, 255, 255)" height="20px" id="VGf6wo0Jp" transform="translate(2 2)" width="20px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 17 5.333 L 17 8.667 C 17 8.843 16.931 9.013 16.808 9.138 C 16.686 9.263 16.52 9.333 16.346 9.333 C 14.98 9.337 13.634 9.002 12.423 8.358 L 12.423 11.667 C 12.423 13.346 11.769 14.957 10.604 16.145 C 9.439 17.333 7.859 18 6.212 18 C 4.564 18 2.984 17.333 1.819 16.145 C 0.654 14.957 0 13.346 0 11.667 C 0 8.592 2.199 5.873 5.116 5.343 C 5.21 5.326 5.307 5.33 5.399 5.356 C 5.492 5.381 5.578 5.426 5.651 5.489 C 5.724 5.551 5.783 5.63 5.823 5.718 C 5.864 5.806 5.885 5.903 5.885 6 L 5.885 9.558 C 5.885 9.684 5.85 9.807 5.783 9.914 C 5.717 10.021 5.623 10.106 5.511 10.16 C 5.247 10.288 5.021 10.486 4.857 10.733 C 4.693 10.98 4.598 11.267 4.58 11.565 C 4.562 11.862 4.623 12.16 4.756 12.425 C 4.89 12.691 5.09 12.915 5.337 13.074 C 5.585 13.234 5.869 13.323 6.162 13.332 C 6.454 13.341 6.743 13.27 7 13.126 C 7.256 12.982 7.47 12.771 7.619 12.514 C 7.767 12.258 7.846 11.965 7.846 11.667 L 7.846 0.667 C 7.846 0.49 7.915 0.32 8.038 0.195 C 8.16 0.07 8.327 0 8.5 0 L 11.769 0 C 11.943 0 12.109 0.07 12.232 0.195 C 12.354 0.32 12.423 0.49 12.423 0.667 C 12.424 1.727 12.838 2.744 13.573 3.494 C 14.309 4.244 15.306 4.666 16.346 4.667 C 16.52 4.667 16.686 4.737 16.808 4.862 C 16.931 4.987 17 5.157 17 5.333 Z" fill="rgb(255, 255, 255)" height="18px" id="XOMRby4Mc" transform="translate(4 3)" width="17px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 21.443 2.851 C 21.351 2.495 21.173 2.166 20.926 1.891 C 20.678 1.615 20.368 1.401 20.02 1.267 C 16.653 -0.012 11.295 0 11 0 C 10.705 0 5.347 -0.012 1.98 1.267 C 1.632 1.401 1.322 1.615 1.074 1.891 C 0.827 2.166 0.649 2.495 0.557 2.851 C 0.303 3.815 0 5.577 0 8.5 C 0 11.423 0.303 13.185 0.557 14.149 C 0.649 14.505 0.827 14.834 1.074 15.11 C 1.321 15.386 1.632 15.599 1.98 15.734 C 5.205 16.958 10.254 17 10.935 17 L 11.065 17 C 11.746 17 16.798 16.958 20.02 15.734 C 20.368 15.599 20.679 15.386 20.926 15.11 C 21.173 14.834 21.351 14.505 21.443 14.149 C 21.698 13.183 22 11.423 22 8.5 C 22 5.577 21.698 3.815 21.443 2.851 Z M 14.201 9.13 L 10.272 11.834 C 10.155 11.915 10.017 11.963 9.874 11.972 C 9.731 11.982 9.588 11.953 9.46 11.888 C 9.333 11.823 9.226 11.725 9.151 11.604 C 9.076 11.484 9.036 11.346 9.036 11.205 L 9.036 5.795 C 9.036 5.654 9.075 5.515 9.15 5.395 C 9.224 5.274 9.331 5.175 9.459 5.11 C 9.586 5.045 9.73 5.015 9.873 5.025 C 10.016 5.034 10.154 5.082 10.272 5.163 L 14.201 7.867 C 14.304 7.939 14.389 8.033 14.447 8.143 C 14.505 8.254 14.535 8.376 14.535 8.5 C 14.535 8.624 14.505 8.746 14.447 8.857 C 14.389 8.967 14.304 9.061 14.201 9.133 Z" fill="rgb(255, 255, 255)" height="17px" id="xsqOMsJ68" transform="translate(1 4)" width="22px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 18.462 0 L 1.538 0 C 0.689 0 0 0.689 0 1.538 L 0 18.462 C 0 19.311 0.689 20 1.538 20 L 18.462 20 C 19.311 20 20 19.311 20 18.462 L 20 1.538 C 20 0.689 19.311 0 18.462 0 Z M 6.923 14.615 C 6.923 15.04 6.579 15.385 6.154 15.385 C 5.729 15.385 5.385 15.04 5.385 14.615 L 5.385 8.462 C 5.385 8.037 5.729 7.692 6.154 7.692 C 6.579 7.692 6.923 8.037 6.923 8.462 Z M 6.154 6.923 C 5.517 6.923 5 6.406 5 5.769 C 5 5.132 5.517 4.615 6.154 4.615 C 6.791 4.615 7.308 5.132 7.308 5.769 C 7.308 6.406 6.791 6.923 6.154 6.923 Z M 15.385 14.615 C 15.385 15.04 15.04 15.385 14.615 15.385 C 14.191 15.385 13.846 15.04 13.846 14.615 L 13.846 11.154 C 13.846 10.092 12.985 9.231 11.923 9.231 C 10.861 9.231 10 10.092 10 11.154 L 10 14.615 C 10 15.04 9.656 15.385 9.231 15.385 C 8.806 15.385 8.462 15.04 8.462 14.615 L 8.462 8.462 C 8.464 8.072 8.757 7.745 9.145 7.701 C 9.532 7.657 9.891 7.911 9.98 8.29 C 11.04 7.571 12.411 7.496 13.544 8.096 C 14.676 8.696 15.384 9.872 15.385 11.154 Z" fill="rgb(255, 255, 255)" height="20px" id="sCygspJmw" transform="translate(2 2)" width="20px"/></svg>)